Betting on paid traffic is a strategy widely used by those who want to improve sales and engagement in their content. But, do you know how to make paid traffic the right way?
Knowing how to differentiate between types of traffic and how to use them in a planned and strategic way is the secret to achieving the best results. Investment alone may not be enough to guarantee a good return.
Therefore, below you can see some important information about paid traffic and some tool tips that can be used to carry it out.
What is it like to make paid traffic ?
Paid traffic is used to drive the increase in the flow of people who visit and stay on a website, store or page through financial investment so that links and featured publications are displayed to other users.
Through paid traffic it is possible for more people to have access either to your content, store, website, social network profile, making the success and goal of your business more easily achieved . To exemplify, let’s think about the example of a store.
An online store aims to attract customers interested in purchasing such a product. For this, several strategies can be used depending on the platform used. It can be creating content for a blog with SEO techniques, stimulating public engagement through specific tools or investing in highlighting your product’s links and ads.
That last option is what makes paid traffic. It is done by registering on specific platforms for this purpose and often has a very simple step by step so that your ad starts to appear to users.
In addition, paid traffic is responsible for directly increasing the conversion rate, that is, the number of people who finish the path of the sales funnel and end up purchasing the product. A very interesting advantage, isn’t it? But after all, how to make paid traffic in the right way?
Some platforms that can be used
Google ads is a platform of the company Google created for the sale of advertising and online ads that can appear on google search or on partner sites. The platform is one of the most famous, used and efficient when it comes to paid traffic.
Through it you can not only put your ad on the air, but target it to a qualified audience. This means that it is possible to use precise filters to reach an audience that is really interested in your niche.
UOL ads is UOL ‘s platform that allows the creation of ads that will appear on UOL domain sites. The great advantage of this platform is the great visibility that the domain has. In addition, you can define the targeting of the ads or let the platform do this automatically.
For anyone wondering how to make paid traffic to social networks, know that instagram ads are one of the best possibilities. With this tool it is possible to create ads both in photos and in stories, in the feed with images or videos. The wide use of this social network can be very attractive for investment in paid traffic.
Set your priorities
Now that you know how to make paid traffic, you can better define if your goal is to focus on sales, visits to a website, visualizations, registrations, content downloads, among others, and direct an efficient strategy so that success can be the next step in your business.