Instagram is one of the most used social networks today. There it is possible to find users interested in different niche markets, making the environment favorable for sales and engagement. And all of this can be better utilized through paid instagram traffic.
Paid traffic is a reach strategy widely used in digital marketing and can also be used on this social network. The platform has been customizing itself every day, ensuring even more opportunities for those who want to advertise their business on instagram.
Next, you can check out more information on how paid traffic works on instagram and find out how to attract more and more people to your profile. Follow.
Paid instagram traffic: how does it work?
Since its creation in 2010, the social network instagram has undergone several changes and adaptations in order to make the app more attractive and win over the public. Well, we can conclude that it has been successful since this social network is one of the most used and popular today.
More than a place to share photos, videos and day-to-day content, instagram has become a promising environment for anyone who wants to sell a product or service. This is because this platform has tools and very attractive ways of connecting with the public.
There are several marketing strategies to improve engagement on instagram. Among them, there is the paid instagram traffic that occurs through a platform called instagram ads .
The instagram ads platform was developed exclusively to offer and manage ads made through the social network. There, it is possible to target the ads so that they reach the most qualified people, that is, those who are most likely to be interested and acquire your product.
Instagram is a multimedia social network. This means that the ads can have different formats and appear in video, photos, reels , among others. This is an excellent opportunity to innovate and be creative when it comes to advertising your product.
The more attractive and quality paid Instagram traffic, the better the return it will bring. The opportunity to be able to target your ad is essential to reaching the right people on the social network.
Some important tips
Aesthetics have come to be increasingly appreciated on the social network and this is a detail that makes all the difference when it comes to establishing your product’s markers. We are talking about font, color palette, image quality, resolution and framing.
On instagram, there are appropriate resolutions that should be used to ensure the perfect image to appear in the ads. So don’t forget the following numbers:
For posts in the feed, the resolution should be:
Square: from 600 x 600 pixels to 1936 x 1936 pixels.
Landscape: 600 x 315 pixels to 1936 x 1936 pixels.
Vertical: of 600 x 750 pixels to 1936 x 1936 pixels.
The videos in the feed :
They must have a maximum size of up to 4 GB and a maximum duration of up to 120 seconds.
Stories allow for the same dimensions of photos and videos as the feed.
Invest in this social network
Depending on your product, investing in paid instagram traffic will certainly pay off. In addition to a widely used platform, it allows the creation of original and authentic ads that are the formula to attract users’ attention.
An important tip is to try to mix paid traffic with organic traffic on instagram, as this way the results can be even more surprising.