Google Ads, one of the biggest tools to make paid advertising on google, is one of the most used means by those who want to expand the reach of their business. The first version was launched more than 20 years ago and since then it has been improving to meet more and more interested users.
The giant google is one of the largest companies in the world and certainly having your business advertised on its partner sites is a great way to reach and win over the public.
Next, you can check out more information about how paid advertising on google works, its impacts and some tips to further increase traffic through it. Check out!
Google Ads: the main paid advertising tool on google
For those who want to bet on digital advertising, google is undoubtedly one of the main references. This is because, in addition to being efficient, the cost to launch an ad on this platform can be very low. In fact, the user can decide how much money they want to invest, the minimum amount being only R $ 40.00.
The purpose of paid advertising on google is to make products and companies able to reach more customers the moment they do a search on the platform. The google has a high reliability and is the most used search engine in the world.
Appearing on the first page of users’ search means more traffic which can generate a higher conversion rate. The platform can still be used for several purposes as it allows the creation of different types of ads.
If you have the goal of getting people to visit your store, call your company, perform a specific action on your website, among others, then paid advertising on google is a good idea for investment. With very specific targeting, you can target your ads to appear on searches that are more likely to attract qualified customers.
Important information about ads on google
As the tool of paid advertising on Google has been around for over 20 years is common to happen some changes. Among them, there are some that have a direct impact on the competition for better visibility and that can interfere with the ad’s strategy and investment.
A first example is the exclusion of side ads so that they appear only at the top of the list of search results. Prior to this update, the ads appeared laterally which allowed them to be more prominent (which is not necessarily a good thing).
From this update, another one that further impacted the competition for visibility: the decrease in these ads that appear in the search result list. Before there were 4 results of paid advertising before organic results, being reduced to 3.
Why invest in paid advertising?
Using paid advertising on google can bring several advantages for those who want speed in increasing visibility and conversion. That’s because through paid ads it is possible to be in one of the most disputed places on the internet: the top of the list of the most used search engine in the world.
In addition, google offers the possibility of very specific campaigns which becomes even more effective in reaching the right people to contact your business or product.
Attracting new customers depends on strategy and planning, which is one of the main objectives of companies and stores. Without a doubt, paid advertising on google is one of the most efficient means to achieve this goal.