Anyone thinking of using a social network to boost their business needs to know how to do paid advertising on instagram . This is because this social network, in addition to being one of the most used, allows the creation of advertisements and campaigns in various media.
This breadth of possibilities is a great opportunity to attract the right people to your product, whatever it is. On instagram there are several niches of people with the most diverse interests and this means that there is space for all types of ads.
And to better detail this great opportunity, below you can check some important information on how to make paid advertising on instagram and some tips to make your campaigns in the most appropriate format for this social network. Check out.
Why and how to do paid advertising on instagram?
Social networks are now part of the daily lives of billions of people. If in the beginning instagram was more used to share routine events, today that use has expanded and the network has become an important tool for digital marketing.
The huge increase in pages of people and companies seeking to get closer (and more sales) to the public was so relevant that instagram had an update aimed especially at shopping.
It is now possible to access an icon that takes the user to a real product showcase. This is very interesting for those who want to expand the reach and expand the sales channels for a product.
Using hi Instagram to reach a larger audience and show the identity of a brand is an attitude that has been shown to be very efficient. The platform allows the creation of advertisements and campaigns in the most diverse formats: videos, photos, gifs and carousels that can be shared in the feed and in the stories.
Therefore, knowing how to make paid advertising on instagram can be an excellent option to increase the visibility of your brand or product. Everything happens through a tool called instagram ads, used to create and manage campaigns.
Through the ad manager tool. The use is very simple and intuitive, just fill in the fields indicated for the creation of the campaign, its specifications, segmentations, if it will be served in the feed or stories, among other options.
Correct dimensions to use on instagram
Dimensions of images and videos in stories
The images served by the stories must follow the 9:16 ratio in order to be viewed with higher quality on most devices. The s videos in stories can be made from 3 to 15 seconds duration with a maximum dimension of 1080 x 1920 and minimum 600 x 1067.
Dimensions of images and videos in the feed
Videos posted to the feed can contain any dimension between 1.91: 1 and 4: 5 in portrait or landscape formats. But it is worth remembering that the vertical format has a better impact on the user experience. Photos must be 1,080 x 1,080 pixels for square mode and 1,080 x 1,350 pixels for portrait or vertical mode.
Following these proportions, your ads will be more effective since users can have better visibility of your content regardless of the device they are using at that moment.
Invest in this strategy
You can check out how to make paid advertising on instagram and still have some precious tips to make your content better appreciated. With a good strategy and dedication, paid advertising on this social network will certainly yield many conversions.